Finances are seen by most as a very sterile subject, carrying no emotional values and based on cold, hard facts. However, this perception doesn’t reflect the reality. It is a proven fact that our emotional well-being and happiness is tangibly linked to the security that strong finances can give us. When our life and finances are in Harmony we live longer, healthier lives. This fact was the influence for the company name change and consequent branding developed by The Idea Engine. Working alongside Harmony we created a ‘life journey’ that has been seen as a fresh approach in this market and has helped customers to plan their finances and lifestyle. Our tag line delivers a promise to the customer which embraces the brands visions.