The Idea Engine - In Depth Knowledge Of Jewellery Market
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Give your brand personality
Forever in Ice

Ice Jewellery needed a distinctive look and feel to make it memorable. Giving the brand a mystical feel has enabled us to capture the imagination of the party planning market and excite customers to purchase. The tag line ‘Forever in ice’ suggests that you should never be without a piece of ice jewellery, creating a positioning that is superlative. The result - an increase in sales and a motivated sales team.