The John Fowler Business idea is to offer a range of holiday parks in stunning locations throughout Devon, Cornwall and Somerset at prices so competitive that everyone will be able to afford and enjoy them. Their aim is to help many rather than the affluent few to enjoy the pleasures of holidaying in the UK. This is reflected in the amazing deals that John Fowler offers. To embrace our proposition we developed a new brand identity, positioning and strap line. The concept of ‘We make holiday magic’ was created to deliver this proposition with charm and warmth. This fresh new brand approach is now being expressed throughout all the parks.