When we were approached by CET Teleport to create their brand for the Sierra Leone market we never dreamt that we would be taking our concept global. Our concept inspired a company name change and a total brand overhaul. Our visual expression of the brand through its new logo embraces the new name and the category that the business works in. The new brand is fresh and vibrant and has been delivered globally by The Idea Engine. Our new brand was also nominated for an industry award.