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Your brands success relies on what others think you are, not what you think you are
It's that magical 10% that makes the difference
Brands become stronger when you sharpen the focus
A successful brand is motivated by the desire to succeed, not the desire to beat others
Your core idea should act as a totem pole for everything
Great branding instills trust in the consumer
People fall in love with brands and form lifelong relationships
Ask yourself these simple
brand questions
Is globalisation going to be the end of brands as we know them?
